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Instant global market / No geographic boundaries
With a Web store, you are instantly selling to people all over the world. People no longer are constrained by geographic boundaries. Customers can visit and purchase from stores located in different countries with minimal effort. Passport, plane tickets, gasoline – none of this is required - just a browser and an Internet connection.
Because the Web 'levels the playing field' by eliminating geographic boundaries, there are some different marketing strategies you must take. This will be discussed later in the article.
Having a global customer base introduces the problem of different types of currencies. You will need to make sure your Web store is capable of handling your international customers if you want to accept their orders.
Your competitors are selling on the Internet
Finally, as we all know, you are in a competitive market and you have competitors. You are instantly doomed to fail if you think that there is no money to be made on the Internet or your competitors aren't considering about it. Chances are very good that at least one competitor of yours is currently conducting business on the Internet. And that's business you are losing. If you want to compete with this type of aggressive competitor, then it's time to play hardball. You need to have a good Web store on the Internet - for your current customers and to win over new customers.
What does my store need to be successful?
Ok – you are convinced you need a retail presence on the Web. Now what? Well, setting up a store on the Internet involves some of the same principles as setting up shop physically.
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