Electronic Selling: 23 Steps to E-Selling Profits - Electronic Selling: 23 Steps to E-Selling Profits is a how-to guide for selling products or services via the Web. It offers 23 commonsense rules for Web success, features cautionary advice on the pitfalls of Web selling, and highlights a number of success stories. One of the book's biggest strengths is its underlying message that planning makes perfect. This message may sound like quickly forgotten parental advice, but the practical actions that the authors provide can bolster any Web business plan. For example, rule 23 suggests sending a "we've missed you" e-mail to all customers who haven't visited the site in a while. Anyone who is drafting a detailed marketing plan will find plenty of wisdom in this book |
POP3 Email
